Texas Toys Too by KERA’s Art&Seek

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So is it selling out or self-empowerment? Vanessa Velasquez is a 25-year-old artist from The Colony. She’s created her own brand name, Nreazon. Nreazon has sold designer toys for $800 apiece — her specialty are hand-painted versions of “blanks” (white, unpainted models that encourage do-it-yourself customizing). Her cuddly-with-a-kick styles include a smiling hand grenade and skulls on ice cream cones. She’s sold them through Kidrobot, Delicious Drips and Avenue Arts. But Nreazon also makes and markets t-shirts, jewelry, graphic art, zipper pulls — out of her home and via her website. It’s how she earns a living.

NREAZON: “Oh, I stay busy [laughs].”

Nreazon’s idea of success isn’t a museum show or gallery exhibition. She’s had gallery exhibitions. What she’d like are new markets. She’d like her own shop, cranking out works with other artists. And she ‘d like to visit China to develop her own product lines.

NREAZON: “If you want to make a living as an artist, you have to learn to expand yourself — especially if, you know, you don’t want a 9 to 5. [chuckles]”

Nreazon doesn’t play around with her toys.

– See more at: http://artandseek.net/2009/12/21/texas-toy-story-too/#sthash.EIzKxCEl.dpuf


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